In the News & Blogs
ZoomInfo has drummed up a lot of buzz in the news and blogs. Read what journalists, industry gurus and everyday business users are saying about us.
| In the News | In the Blogs | Podcasts / Video |
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ZoomInfo Appoints New President, Engineering V.P. ZoomInfo, a Waltham-based source of business information on people and companies, yesterday announced the appointments of Sam Zales to president and William Wechtenhiser as vice president of engineering. Zales will be responsible for driving the company’s operations and business strategy. Wechtenhiser will oversee data quality improvements and the development of the company’s next generation of products. |
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Putting an End to Cold Leads Thanks to social media and the proliferation of personal information available online, salespeople are more effectively engaging and building relationships with prospective clients and current customers. ZoomInfo is listed alongside competitors in an article that discusses the new tools that are available to make sales people more effective and efficient in driving leads. |
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Broader, Fresher, Deeper Is ZoomInfo Mantra For 2009 Sam Zales, the president of ZoomInfo is interviewed on the recent changes in management, his vision for the company and the goal of ZoomInfo to deliver "Broader, fresher, deeper" data in 2009. The appointment of William Wechtenhiser to the position of VP of engineering as well as invest in faster equipment, programming enhancements, and the like will enable Zoom to realize its vision to become the most comprehensive source of business information on people and companies. |
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ZoomInfo Zooms Marketers to Prospects ZoomInfo CTO William Wechtenhiser is interviewed by Jennifer Zaino of SemanticWeb.com on the technology behind ZoomInfo products. At a very high level, ZoomInfo takes unstructured or semi-structured content off the web and alters it into structured data that can be semantically searched. The challenge is keeping its data complete and accurate. Semantic and natural language technologies such as sentence-based extraction and information unification enables ZoomInfo to make sense out of two different profiles of a person named Tom Smith, for example, so that it can conclude whether they might be the same person. |
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Pink slipped? Find Work The Smart Way CNN personal finance editor, Gerri Willis offers advice on how to network in a downturn economy. Sometimes, your professional profile is already online, without you even knowing it. ZoomInfo.com scours the Web, press releases and business Web sites for your professional information. If your profile is on this site, make sure all your info is correct, and supplement the information that's already there. |
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ZoomInfo Builds New Lists Segmentation Tool In the midst of a dismal economic climate, marketers are struggling to find more targeted resources which can improve response rates as the quality of the sales leads they provide to their sales organizations. After building a base of more than 3,000 customers from sales teams at 20% of the Fortune 500, ZoomInfo recently launched a tool designed to provide marketers with the ability to create targeted marketing campaigns from a CAN-SPAM compliant database of 45 million people and 5 million companies. |
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ZoomInfo Offers List Data Licenses With e-mail marketing response rates declining and marketing sales cycles getting longer, marketers need to find new ways to increase the impact and efficiency of campaigns. |
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Web Research Tool Gives You the Edge A new generation of business-intelligence services have emerged onto the market. These tools combine the low cost of Web-based information with powerful software and industry expertise to provide powerful market data that even your stressed-out shop can afford. |
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ZoomInfo launches B-to-B Direct Marketing Download Lists ZoomInfo lists enables marketers to e-mail targets, available in 24 categories of information and selected by profile, an unlimited number of times over a year. The service is priced from $350 to $600 per thousand names, depending on volume. |
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ZoomInfo Debuts List Download Service ZoomInfo today unveiled a service that allows business-to-business marketers to download lists of names addresses and e-mail addresses of the people in its database. |
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DIY Web B-to-B List Service Launches Many of the company's sales intelligence customers had been asking for a way to purchase custom lists - either with specific company names, industry sectors or with a "competitors of" search, Bryan Burdick, president of ZoomInfo, told DMNews. The business lead information comes from more than 1 million Web sites that the company crawls weekly with its semantic search engine and artificial intelligence algorithms. |
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We ranked #1952 in the annual listing of the 5000 fastest-growing private businesses in America! Read More>> |
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Social Revolution "Another competitor to Hoover's and InfoUSA has emerged — PowerSell. It's a service of ZoomInfo, a business information search engine. Unlike Jigsaw's consumer-generated approach, ZoomInfo's strategy involves automated scanning of the Internet for business data, then merge/purging the data into a gigantic list of companies and contacts for use by marketers and salespeople." |
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Tips for minimum wage earners "4. Get noticed -- If you just don't see a "way out" of your present minimum wage job, you may have to seek employment elsewhere. Make sure you're out there so potential employers can find you. Complete your profile at Zoominfo.com, Ziggs.com or Linkedin.com. If a recruiter is looking for a job candidate online, your name may just pop up at the top of a Web search. The best part of all? It's free. " |
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ZoomInfo spins off 'bizographic' platform for controlled circulation online advertising play "Business information provider ZoomInfo has spun off its advertising business units in a new company, Bizo, offering a targeted B2B advertising platform, or what it calls "bizographic" advertising. Bizographic advertising, as ZoomInfo explains it, provides highly targeted demographic and behavioral advertising, allowing marketers to target their online advertising based on the audience of a site instead of the content. For example, if a company wants to reach technology decision makers for an IT product offering or high-income individuals for a platinum credit card offer, it could use bizographic advertising to target directors of IT or CEOs respectively." |
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ZoomInfo Spins Off Bizo Advertising Unit "ZoomInfo is back in the news this month. This week, the business information company announced that it has spun off its bizographic advertising business unit into a new company called Bizo Inc. Bizo is an advertising targeting platform based on people's business demographics. The idea for the unit was first announced by ZoomInfo in October 2007, and it already has partnership agreements with several advertisers and publishers. ZoomInfo expects that Bizo will help business-to-business marketers reach the most appropriate business audience in the online environment." |
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ZoomInfo Spins off San Francisco-Based Advertising Unit "ZoomInfo, a Massachusetts-based provider of business information services, said on Tuesday that it has spun off its "bizographic" advertising unit into a new San Francisco-based company, to be known as Bizo. The newly formed company's platform targets advertising based on people's "business demographics." Former ZoomInfo general manager and senior vice president Russell Glass will lead Bizo as its CEO. ZoomInfo first unveiled plans to launch the advertising platform in October, and since then has been operating the unit in stealth mode, building its technology platform and signing partnership agreements with advertisers and publishers." |
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ZoomInfo Spins off Advertising Company "ZoomInfo, a business information search engine company, announced it has spun off its “bizographic” advertising business unit into a new company, Bizo Inc., based in San Francisco. Bizo is led by CEO Russell Glass, previously senior VP-general manager of ZoomInfo. The new company provides a b-to-b advertising platform that allows marketers to deliver ads based on business demographics." |
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ZoomInfo spins out b-to-b ad targeting service "Business information search engine ZoomInfo of Waltham, MA (DEMO 07) has spun out its six-month-old business demographics ad targeting business as an independent company called, Bizo, Inc., which expects to introduce a business-to-business ad network for Web publishers this summer. ZoomInfo plans on providing Bizo data from its 41 million people and four million company profiles to Bizo as well as advertise its personnel recruitment search services, Glass said. The data sharing provides Bizo a competitive advantage." |
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ZoomInfo Ad Targeting Spinoff Launches in SF "It’s all about business demographics, or “bizographics.” As Wade wrote, “In a way, ZoomInfo’s service is similar to the consumer-oriented ‘behavorial targeting’ services offered by Tacoda and Revenue Science. But there are two big differences. ZoomInfo’s service is aimed at people in business roles. And thanks to its profile database, ZoomInfo can target Web surfers based on a highly informed guess about their job title and responsibilities—not just based on which websites they’ve visited recently or what subjects they search for…”" |
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Semantic Web: Understanding Web 3.0 and Preparing Your Business "Imagine your company has a product that takes advantage of mobile telephony for use in automobiles. And, one of your most promising conversations was with an executive at an automotive company who previously worked in the telecommunications industry. With technology like ZoomInfo, you might be able to build a list of executives who meet that profile. That hasn’t been possible before. [ZoomInfo] is very business focused, allowing us to drill down on companies, people and jobs through Q&A-based searching. The results are better organized business information for sales and marketing purposes." |
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AIRS, ZoomInfo Partner to Better Serve Recruiter Customers "AIRS, a recruitment training, technology and outsourcing provider, and business information provider ZoomInfo last week announced a partnership to deliver joint recruiter customers a solution to help them source candidates for employment opportunities. Customers who already use AIRS SourcePoint recruiting platform will be able to seamlessly search and access ZoomInfo profiles of more than 40 million professionals and 4 million companies directly through SourcePoint. At the same time, ZoomInfo PowerSearch users will be able to access AIRS training." |
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Social Search at LinkedIn Beats Google "However, LinkedIn is less useful to somebody without a deep network. For example, somebody just entering the workforce. Somebody who has probably had a great time at college using Facebook and finds the features on LinkedIn to be relatively primitive and well, kind of boring. And not that useful either, because while they can see who the right contacts are they are no more reachable than they are in ZoomInfo or any other public directory. Just because I have the name, address and email for Michael Moritz at Sequoia Capital does not mean that he will return my email/call." |
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Job Seekers Settling for Lower Pay "Stories about creative hellos to hiring professionals are chuckle fodder in employment circles. I can only think of one gimmick door-buster that worked well enough to spark an invitation to interview: the giant aspirin. The recipient was Martin Burns, recruiting manager at Zoom Information Inc. (zoominfo.com). Burns recently wrote about the pitch in his delightful blog (www.recruiter.wordpress.com): "One day I got a box. It wasn't ticking, swathed in duct tape, from my wife, or snarling, so I figured it was safe. When I opened it, there was a giant aspirin (about a half-foot across and an inch deep) made out of some kind of ceramic." Burns said the aspirin’s cover letter was from a young man applying for a job in sales, who said the aspirin was meant to help him deal with the headaches of poor résumés. Did Aspirin Boy get the job? No, but Burns noted that the young man did get two interviews and landed in the keepers file for a future job opening." |
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Business Social Network Spoke Launches Its Own Business Email Feature "Also, Spoke scrapes the web for email addresses; in this sense, Spoke more closely resembles ZoomInfo, which also automatically aggregates information about businesspeople." |
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Reveille and Hyperbole: AIRS and ZoomInfo Partner "AIRS, a recruitment training, technology and outsourcing firm , and ZoomInfo, have partnered to deliver joint customers an integrated environment for sourcing candidates. Through the agreement, customers who use AIRS SourcePoint as their primary recruiting platform can now seamlessly search and access ZoomInfo profiles on more than 40 million professionals and 4 million companies directly through SourcePoint. The partnership also offers AIRS' training to ZoomInfo users, designed specifically to help ZoomInfo PowerSearch users maximize their sourcing results. " |
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Global 100 Winners "ZoomInfo – provides a vertical search engine for business users seeking information on companies and executives. (Print only - NO URL)" |
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Widen Reaches New Markets By Tapping Into Targeted Prospecting Database "To address their prospecting challenges, Widen partnered with Waltham, MA-based ZoomInfo, a business information search engine designed to deliver organized information on industries, companies, people, products, services, and jobs. Through an integration with the company’s Salesforce system, ZoomInfo’s PowerSell SF solution enabled Widen to quickly pull prospect lists to sell into new markets—dividing the lists by geography and revenue for the sales team. " |
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Naming Trend Watch: Pow "ExplosionsNames for new web sites these days seem intent on evoking how incredibly dynamic and exciting things are nowadays. Exclamations and onomatopoeia are all the rage. Yahoo! may have been the first. Boing Boing's web site came along a little after. Now we have Yelp, BooRah, Burst Media, Fanpop, KickApps, TechCrunch, ZoomInfo ... what am I leaving out?" |
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Are You LinkedIn Yet "Have you been getting e-mails from friends and co-workers who want to add you as a "connection" in their "network"? If you work in a white-collar field, the answer is probably yes. The popularity of business networking Web sites is booming as people use technology to foster relationships and connect with people in their fields. MySpace and Facebook are popular sites for social and business networking, but the sites that focus solely on business -- such as Linkedin, ZoomInfo, Plaxo, StumbleUpon and VisualCV -- are being used in record numbers." |
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Finding Darth Vader "Chris Murdock, executive sourcer & knowledge manager, Yahoo!, shared some of his thoughts on popular sourcing tools today at the NAER conference in Redondo Beach (a good place for a weekend afternoon but a pain in the kiester to get to on a work day). ZoomInfo: Murdock notes that he has seen Darth Vader listed as a VP of marketing for ABC on ZoomInfo. “A lot of people think it’s crap, but it’s a great tool,” he says, particularly in conjunction with LinkedIn; you can sometimes find a name on ZoomInfo, and more information on them from LinkedIn." |
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Powering Up Your CRM Solution "Looks like life just got a little easier for your sales reps: ZoomInfo PowerSell SF is a streamlined business information search tool designed to help sales teams access in-depth sales intelligence on companies and people … and now, it’s fully integrated with Salesforce. Users can now leverage PowerSell's advanced search capabilities from within Salesforce to find and de-dupe new leads; qualify prospects; and enhance and complete the data quality of their existing Salesforce leads, contacts and companies. With PowerSell's advanced search criteria, sales teams and marketers can create targeted prospect lists to build their pipeline and drive more qualified leads. Additionally, users can access detailed personal profiles on key decision-makers with organized data and Web references to help warm up a sales call." |
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Social Networking Helps You Find Solutions "Clean Up What's Already Online: You probably already have an online presence on a variety of sites. You should definitely clean up inactive profiles and compromising content, says David McClure, producer of the Graphing Social Patterns conference, which focuses on the business and technology of social networking platforms. McClure recommends that you search your name on Google, Spock, and ZoomInfo to see what undesirable items are readily available for you to remove, such as embarrassing photos. You should also find old, inactive accounts and delete them. If you find something truly damaging, you can send a request to the poster to remove the information. Both Spock and ZoomInfo will update or delete personal information on request. " |
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New web references search feature on Zoominfo "You can now focus on the keywords found in and around the mention of an individual on press releases, news sites, and the usual ZoomInfo sources. What this means is that when you are searching for “Mechanical Engineers” you can now specify Robotics for example and find people who are Mechanical Engineers but mentioned in the context of a page or article about robotics. Given that most people don’t get that specific in their job titles (for example Robotics Mechanical Engineer) this means we can narrow our search based on the proximity of relevant key terms. This is in Beta stage and you should see the search below the regular Company and Title search fields on the left hand side once you log in. This feature is free to those who already subscribe to Zoominfo’s PowerSearch." |
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Tempt Talent with Creative Recruiting "Recruiters covet the skills and expertise of "passive candidates" – prospects who are not actively seeking a job – but bemoan the trouble it takes to get them to come in for an interview. E-mail solicitations go unnoticed. Cold calls don't get returned. And you're unlikely to find any of these stars at job-networking events. What's more, the current economic climate of gloom and uncertainty is giving top performers little incentive to ditch their seniority and take a risk, no matter how attractive a new opportunity otherwise might seem. Recruiters regularly use Web searches and professional listing services such as ZoomInfo.com to assemble long lists of passive candidates. But instead of sending a mass e-mail, it's more effective to pare the list down to the most qualified candidates, and to better tailor the pitch to individual tastes and interests." |
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Source Candidates? Sure. But Clever Recruiters Are Using ZoomInfo for More "When you're looking for a needle in a haystack - and what recruiter isn't? - use a magnet. The same goes for sourcing candidates and getting a quick primer on who they are and where they've worked. In this case, the magnet is an 8-year-old specialty search engine with the appropriately descriptive name ZoomInfo. Scouring the Web for information on individuals and companies, ZoomInfo gathers it, indexes it, compiles it and presents it in a neat package. Like many search engines, the work is done entirely by computer. So it has limitations. Still, ZoomInfo makes it a snap for recruiters to develop candidate lists simply by entering their criteria. But, says Tad Goltra, VP and GM of ZoomInfo's recruiting business unit, recruiters have found plenty of other ways of using what is rapidly becoming the largest business search engine in the world. "Recruiters are a big part of our business," says the former Monster exec. " |
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Semantic Web Patterns: A Guide to Semantic Technologies "Today, the magic of Google is that it can understand information as is, without asking people to fully comply with W3C standards of SEO optimization techniques. Similarly, top-down semantic tools are focused on dealing with imperfections in existing information. Among them are the natural language processing tools that do entity extraction - such as the Calais and TextWise APIs that recognize people, companies, places, etc. in documents; vertical search engines, like ZoomInfo and Spock, which mine the web for people; technologies like Dapper and BlueOrganizer, which recognize objects in web pages; and Yahoo! Shortcuts, Snap and SmartLinks, which recognize objects in text and links." |
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Networking for Entrepreneurs "Social networking sites such as Facebook and MySpace have been big news- makers for several years now, but many entrepreneurs may be unaware that smaller business-oriented online networking resources exist as well. Business-oriented online social networks such as LinkedIn and ZoomInfo allow individuals to create profiles detailing professional experience, current occupations and business ventures and interests." |
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What's Working, What's Not "The great thing about marketing is that there's always loads of new ideas coming down the pike. For some, there might even be more possibilities than they know what to do with…but not direct marketers. We know what to do: Test anything that makes the remotest sense, and see if it works. With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers. [A] newcomer to the scene is ZoomInfo, which takes a different but fascinating approach. It harvests business peoples' names, addresses and titles from corporate Web sites and makes that data available to marketers. Of course, all these databases are compiled — not response — files. But they deserve a look." |
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Goodbye, Enterprise – Hello, Socialprise "Here's another word to add to your lexicon: "Socialprise." It's meaning is somewhat obvious: social tools + enterprise = "socialprise." It's a new term, but one we hope sticks around, since it's currently representative of one of the biggest shifts in business today. A company called InsideView is bringing the social web to CRM, and they're not the only one to do so. InsideView isn't a new company, but what they're announcing today is certainly new: it's called "SalesView," and it brings social media to Enterprise CRM. This on-demand business application scours the web, then presents relevant customer data, discovered through that web harvesting, as well as through specialized research providers and social networks. Out of the some 20,000 sources utilized, some are traditional, but many are "web 2.0" like Facebook, LinkedIn, Jigsaw, ZoomInfo, as well as web-based news sources, blogs, and job postings." |
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ZoomInfo, Salesforce.com Announce CRM Tool Integration "Business information vendor ZoomInfo has announced that ZoomInfo PowerSell is now fully integrated with Salesforce. Users of Salesforce can now use ZoomInfo PowerSell's advanced search capabilities from within Salesforce to "find and de-dupe new leads, qualify prospects and complete the data quality of their existing Salesforce leads, contacts and companies," according to ZoomInfo officials. ZoomInfo was certified and available in Salesforce.com's AppExhange this month. It's a business information search tool designed to help sales teams access sales intelligence on companies and people. PowerSell SF users can access personal profiles on decision makers with organized data and Web references. Matthew Gonnering, vice president of sales and marketing at Widen Enterprises, said by using the tool directly within Salesforce and our CRM workflow, "ZoomInfo has made it easy to find key contacts and build lists of prospects."" |
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Online Business Networking: 2 Horse Globalization Race "Increasingly people accept that Facebook serves a different function than LinkedIn. In simple terms: deals on LinkedIn, dates on Facebook. But the real race for business networking has two horses. LinkedIn is clearly one. The other is not Facebook, but Xing. This is where Xing's relationship with ZoomInfo is interesting. This could be their back door into the US market. ZoomInfo was an early Web 2.0 success story. I recall when they first came out how quickly they shot up the organic search listings on people searches. They became good enough to break the Google habit; I would often go to ZoomInfo first. On the plus side, ZoomInfo does not require anybody to update their profile. So they get a lot of profiles of people who are not on LinkedIn, the real late adopter majority. In business these are often the baby boomers with bi-focals in the corner office who sign off on the big deals. Valuable people in other words." |
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Defining Yourself Through Search "While, there are quite a few articles that talk about reputation management, the majority focus on protecting the reputation of a company. What about the reputation of business professionals like you and me? Personal reputation management is just as important to a business professional as corporate reputation management. There are a number of things that you can do to ensure you make a professional and accurate impression when others attempt to look you up online … Some other sites to consider when setting up your profile are people search engines like Naymz and ZoomInfo, both of which are frequently indexed for name searches." |
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The Evolution of a Résumé "South Florida recruiters say having a professional online presence is becoming more crucial. Vital information on candidates are found through Internet searches as the market shifts to passive recruitment, and Google-searches-as background-checks have become common in the hiring process. Paper and electronic résumés are not extinct, but they are only the beginning. Getting a job offer may depend on social network profiles, personal websites, blogs and YouTube videos. It's about your online footprint and the management of your personal brand. Debra Bathurst's human relations team at Oasis Outsourcing in West Palm Beach sifts through social networks when head hunting, especially because the market has shifted to passive candidate recruitment, she said. ''We would be behind if we weren't using LinkedIn or ZoomInfo,'' Bathurst said. But she added that much of her candidate base still comes from job board sites and employee referrals." |
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A Growing Network "The same technology that teenagers use to expand their social networks is changing the way businesspeople connect. While teens have flocked to social networking sites such as MySpace and Facebook, a host of other sites are targeting adults with jobs. The names sound like a cross between an energy drink and the latest allergy drug: Plaxo, Xing, Ryze, Spoke, LinkedIn, ZoomInfo, Ziggs, Jigsaw, Naymz. Most are less than five years old. The basic tool is the personal profile that a member enters. Some information may be visible to the online world, some only to other members. Full access to a member's information typically is available only by invitation from that member. Most sites offer free basic membership and sell upgrades." |
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Rocking on the Web "Created by the Colleges of Worcester Consortium Inc., “Worcester Rocks” is an example of how organizations — from nonprofits to big businesses — are using social media to connect with audiences to sell products or strengthen their brands. Social media — Internet Websites that bring people together in cyberspace to share information — include forums, message boards, Web logs, wikis, podcasts, pictures and video. YouTube, Facebook and MySpace are some of the best-known social media sites. Business social networking sites include LinkedIn, Ryze, ZoomInfo and Spoke." |
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Five Ways to Defend Your Online Reputation "It's not what other people think of you that matters. It's what they can find out about you on the Web that will affect your ability to get a job or promotion, rent an apartment, buy a house, be accepted into the school of your choice, or find the love of your life. Increasingly, your personal reputation is at the mercy of search engines, blogs, and social networks, none of which themselves have a sterling reputation for accuracy. Fortunately there are ways to fight back – d five ways, in fact. And it all starts with discovering the depth and breadth of your personal Net footprint. It's not enough to have the respect and admiration of your family and your peers; you need Google juice as well. Because if someone Googles your name and finds nasty things written about you, your credibility could be destroyed in an instant. Start by looking at so-called "people search" engines. Sites like Pipl, Spock, Wink, and ZoomInfo scrape information from other Web sites (like social networks) and slap it together into personal profiles." |
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David and Googliath "Many of the new ad networks focus on vertical markets such as Time Warner's new MomLogic and IGA's in-video game ad network. Institutions from Forbes.com to entrepreneurs like John Battelle's Federated Media now offer 60/40 splits to bloggers seeking ad support. Players as diverse as Facebook, Martha Stewart and ZoomInfo also have entered the fray. These ad networks are an attempt to aggregate the Web's fragmented traffic, and connect publishers and advertisers seeking to reach the same target consumers." |
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Nailed It: DMNews Spends a Few Minutes with Russell Glass of ZoomInfo "Traffic on ZoomInfo was growing very quickly. Because we were just starting to sell ads directly, a lot of revenues came from networks but, as anyone in this business knows, you need a lot of networks to ensure your inventory gets full coverage and ensure your fill rate is optimized. Managing the eight or nine networks we had was becoming extremely tedious. Our director of ad sales was spending a huge percentage of his day optimizing this group when I wanted him on the phone selling ads directly. Rubicon had a pitch, which fit very well with our needs: “Let us manage optimization of all networks.” Its products give us visibility into the value of all our networks and automate a lot." |
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Reveille and Hyperbole: ZoomInfo Hires Tad Goltra "ZoomInfo, an online business information search engine, creates four distinct business units focused on high-growth markets -- recruiting, sales intelligence, search and bizographic ad targeting. The recruiting business unit will focus on growing the overall strategy, product development, management and marketing of ZoomInfo's flagship product, PowerSearch. Tad Goltra takes on the position of vice president and general manager of the recruiting business unit." |
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Want to be Seen? Plant Name on Net "Laurie Murphy, chief executive of PeopleAreKey, an executive search firm in Cranford, says "passive candidate-recruiting techniques" are now commonly used by recruiters to identify job candidates. This includes using search engines like ZoomInfo.com, which pulls together information about individuals from Web sites across the Internet. With companies reducing hiring in anticipation of a tougher economic climate, it is even more important today to create a Web presence. Once the economy starts to improve, there will be a need to fill jobs quickly. Having your name appear where people doing the hiring are likely to look is important if you want to be found." |
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Does the World Need Another Way to Search? "Google’s dominance in online search hasn’t stopped hundreds of startups from trying to build a better mousetrap. Each is trying a new twist on search: geography, crowdsourcing, tags, user annotations, learned hierarchies and timelines. With $20 billion spent on online advertising every year, a killer search application can make a lot of money. Despite the potential upside, new entrants face significant challenges. Consider recently launched European social search site 123people, started by serial entrepreneur Markus Wagner and backed by incubator i5invest. The company aggregates contact information from a wide range of online sources, including Facebook, Hi5, Xing, YouTube, Last.fm and studiVZ. 123people faces a large number of competitors like Spock, Wink and ZoomInfo. And with good reason: Social search is a hot sector of the online industry." |
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Interview with Bryan Burdick "As ZoomInfo's chief operating officer, Bryan Burdick is responsible for sales, marketing, product and business development. Under his leadership and direction, the company achieved record growth and profitability in 2006. He was instrumental in launching a new line of business focused on advertising sales, as well as the beta site, www.thezoomlist.com, to begin experimenting with contextual search and advertising." |
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Hoover's Connect: A Visible Path to a Successful Brand Transformation? "The rumbles of Hoover's initiative with enterprise social networking tools provider Visible Path began more than a year ago, but the partnership did not roll out its final production version of Hoover's Connect that uses Visible Path technology until last week - an announcement that also included the news that Hoover's was acquiring Visible Path. Hoover's is moving to rebuild momentum as both an enterprise-oriented brand and an online brand that can both fend off newer competition for the attention of business audiences and to take on some of the more established brands in larger enterprises. This is no small feat to pull off, given the rapid rise of services like Generate, ZoomInfo and other services that mine Web content and other sources to provide services that can pick away at Hoover's market share even as they try to pick away at Factiva, OneSource and other larger business information brands. " |
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150 Invites To 123people.com For TechCrunch Readers "New comer to the people search game 123people.com is a Austrian based startup that is looking to provide a new take on the competitive people search market with a European focus. There’s no shortage of wannabes in this space. Spock, Wink, Zoominfo, WikiYou and PeekYou are a few companies we’ve reviewed previously. 123people.com joins that list, but there are a few differences that are worth mentioning." |
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ZoomInfo Trial Targets Prospects With Real-Time Sales Activity Tracking "Although ZoomInfo’s business information search engine helped corporations like Adobe and Bullhorn identify sales opportunities and build sales pipeline, the company was challenged with its own process to help its sales team navigate and prioritize through a heavy volume of leads. Waltham, MA-based ZoomInfo, is a business information search engine used by sales and marketing professionals to identify sales opportunities and build a sales pipeline by quickly finding information about industries, companies, people, products, and services. With no process in place to measure prospects’ online activity, ZoomInfo was having trouble prioritizing and targeting their prospects. The company generates thousands of leads every month, but wanted to move them through the buying process more efficiently to support the rep’s selling efforts." |
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Expand Your Job Search Online (Print Only) "ZoomInfo customer David Knutson of the Knutson Group is quoted about how he uses the tool: 'They’re excellent for discovering 'passive' candidates. I’m a ZoomInfo subscriber because it allows us to take a look at both companies and profiles nationally.'" |
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Sizing Up Your Dates the Cybersnooping Way "These days, there are enough niche sites to build a dossier. And that blind date doesn’t seem so anonymous anymore. A few minutes in front of a computer and you might find where he lives (Argali.com) where he works (Zoominfo.com), if his house is the most expensive on the block (Zillow.com), the size of his swimming pool (earth.google.com), where he’s lived the past 10 years (Zabasearch.com), his birth date (Birthdatabase.com), what people say about him on blogs (Feedster.com) and cross your fingers he didn’t get flagged at Dontdatehimgirl.com." |
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Best Ways to Find People Free Online "Generally, there are many ways to find people free online i.e. you can use various methods like people finders, address finders, white pages, reverse look ups, specific tips etc. You should also look at widely available public sources and white pages to find the person’s address free. There are some websites that offer free people finder tools and content to help you get reunited with your friend without paying a cent. Do look for people or person's contact info on these websites; Da Plus, Facebook, Myspace, Zaba search, ZoomInfo, friendster, Linkedin, soc.net-people." |
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What Makes a Blog Work? "Blogs are hot. Recruiting blogs have sprouted up on a regular basis for months, and competing writers now vie with each other for readership and "followership." The majority of readers of blogs are Gen Yers, and they are the influencers and indicators of what the future of media may look like. RecruitingBlogs.com recently published the results of its annual readers' ratings of recruitment blogs, sponsored by ZoomInfo. Here are the winners of that contest in 10 categories, and I urge you to take a look at each one of them. They all follow the rules for an effective blog that I outline below. " |
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Business Sites XING, ZoomInfo, Combine Social Network, Search "European business networking site XING and US business search service ZoomInfo are introducing a new way to bring their two continents’ worth of business contacts closer together, hoping to challenge rival LinkedIn as well as more general social networks like Facebook. Starting tomorrow, XING members will be able to search for and befriend more than 18 million business professionals who have registered profiles on ZoomInfo as well as just search for 40 million total profiles (including unregistered ZoomInfo profiles), who don’t use XING. " |
Arizona Republic
